Saturday, 28 December 2013

Visual Culture by Howells and Negreiros Chapter 4: Ideology



The chapter is primarily about the work of John Berger: Ways of Seeing, a 1972 polemic that set out to change way that art was looked at.

Berger points out that 'seeing comes before words.' It establishes our own place in the world. 'Images are more precise and richer than literature.' However, Berger believes that our ability to see art has been compromised by assumptions about art, assumptions that deliberately mystify in order that a privileged minority is trying to invent a history that retrospectively justifies the role of the ruling classes. Experts have explained away the political evidence of the paintings, neglecting a 'total' approach that would relate the paintings to people's everyday lives.

This all seems rather far fetched to me. Berger is undoubtedly on to something in his comments that doubt the integrity of visual cultural analysis but one has to ask why the commentators would intentionally or unintentionally seek retrospectively to protect  the ruling classes? It seems much more likely that much of the pretentiousness, indeed much of the infrastructure of the art history industry, seeks to enhance and protect its own image, in simple terms it is an exercise in self importance.

Moreover, one has to question whether the average person in the street is actually that concerned that experts do not explain art in a total way. Is this something he or she needs?

Berger continues by pointing out that most people associate museums with churches (not sure this would be true in 2013). He would prefer pinboards in rooms where images of pictures would be stuck.

Oil painting has a special relationship with property says Berger - not merely because they are property but also because they show property. Thus paintings become propaganda.

Again, this seems a huge leap. We have already discussed the fact that paintings were often commissions by obviously wealthy people (one needs only to visit most stately homes to see an array of the great and the good of the family through the ages to confirm this) so it is hardly surprising that paintings show property. One can infer that having a portrait of ones self and family was a status symbol. Berger is here stating the obvious.

H&N continue with Berger's critique of the Ambassadors  by Holbein. Berger admits there is great technical skill in the painting but claims the 'stuff' that 'demonstrates the desirability of what money could buy' that dominates the painting, highlighting scientific instruments and a globe, for example.

H&N point out that there is an alternative explanation (I might add that one is hardly required if my argument above is accepted: that this is an example of painting procured by the wealthy and influential to show themselves off. It does not need a class based approach to see this). The disclosing of a particular time on a clock, the broken string of a lute may point to the transience of the scene; that all the wordly goods might disappear as easily as they materialise. There is a skull as well: a recurring motif meaning memento mori, remember you have to die.           Thus it could equally be said that Holbein has added a sense of folly.

There is further dichotomy over Berger's interpretation of Frans Hals' Old Men's Alms House. Hals was penniless and earned three loads of peat for painting group portraits. Some (notably Slive) praise the works and say there is no evidence that the paintings were done by Hals in a negative way . Berger disagrees, saying that Hals would obviously have been bitter about his relative position and economic disadvantage.

The problem with this argument is that it replaces what Berger would claim is a reactionary acceptance by the art world of a situation where the haves are taking advantage of the have nots with an arrogant assumption that this MUST be the case. How does Berger know? He might be right but then he might not. Hals might have been very happy at the prospect of practising his craft. He might have been grateful.

The chapter then continues with the developing argument between Fuller and Berger over the last two decades of twentieth century. Fuller originally countenanced Berger's theory but gradually distanced himself, ultimately becoming quite hostile to Berger.

H&N analyze the differences between Berger and Fuller, and conclude much as I have done above, that there are several plausible motives that Hals might have had when painting the portraits.

Marxian theories are outdated now, but we should credit Berger with at least advocation a new 'way of seeing' that remains relevant, and perhaps rightly shook the cosy world of art commentary.

H&N then move on to look at gender, specifically noting how the vast majority of nude painting is by men of women, not dissimilar, one might add, of contemporary pornography. Indeed some painting is very much of the top shelf variety. H&N further discuss an essay by Laura Mulvey in which she argues that women are very much portrayed as objects of male fantasies in the cinema.

Again, one has to say that this is all pretty obvious. Men were trained to be painters in patriarchal European society so it is hardly surprising there are no female painters, and perhaps equally unsurprising that female sex organs are more commonly portrayed than male, though this is surely not true of Greek sculpture, which seemed to major on the male organ. Perhaps the polemical approach to sexism in art is unjustified; it simply reflected the Zeitgeist of the period.

The remainder of the chapter discusses the work of Bordieu; I profess not to understand this so decline to add to notes.

                                   
















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